By Slavoj Zizek
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They loved the product and believed in the company. We had to refocus on facts about direct marketing. We delved into some facts about direct marketing companies. Successful companies such as Pampered Chef and Mary Kay have been around for years. The essence of direct marketing is ﬁnding something you like and telling your MIND 33 friends about it. Many people do that every day. Whether it is a new restaurant in the neighborhood or the latest software download for an iPhone, we sell people on what inspires our passion.
He said that professionals hole out (sink the ball in the cup) 9 out of 10 shots when they are 100 yards from the green. ” He was unable to support his belief with a speciﬁc example. It just doesn’t happen. However, he had mentally built up professional golfers to such an extent that he ignored 36 Performance Intelligence at Work the strength of his own short game. When you believe something that deeply in your mind, it keeps you from performing your best when it matters the most. We all have some of these ﬂawed beliefs.
I have them combine something physical with what they are doing in their thinking to make it more real. You might have seen this technique in action when a basketball player snapped a rubber band on his wrist to remind himself to have intensity on defense. You might have seen a golfer use a trigger for her preshot routine. The golfer might pull on her pants leg or touch her hat as a physical cue to get her mind focused on the upcoming shot. ” This act of recognizing their thoughts allows them to refocus on the desired outcome: What would you like to have happen?